In Craig's prolific career is a culmination of textbook artistic knowledge and keen aesthetic sense that has gone from a "slow and studied" application to "fast and free of precise thought". Craig's collections run the gamut from abstract expressionism to haunting, graphic realism, each one a reflection of its creator's unique vision. He is most well-known for his Populus series, which drew inspiration from a balcony overlooking Orange Beach, Alabama where patrons enjoying a wedding party seemed to form the shape of an eye where they stood. Craig explains, "Inspiration begins with a 'What if...' as I consider alternate imagery, surfaces, effects, results, etc. It comes from the past in conjunction with now. Like a bolt of lightning." Since the epiphany, his Populus series is now home to dozens of celebrities and icons of all ages including: Marilyn Monroe, Elvis Presley, Frank Sinatra, Freddie Mercury, James Bond, Salvador Dali, Pablo Picasso, and more.